About Us

About Us

Brief Background

Bekele Abshiro PLC (BAPLC) is a private limited company that is a part of a Group Company called BEKDES Group that was established in 1959. BAPLC has grown significantly since its establishment and is currently involved in the Import and Export of a wide range of products, such as fitness and athletic equipment, raw materials for shoe-making, confectionary brands, sewing machines from several countries in the United States, Europe, Asia, and South Africa. BAPLC is also active in the real estate market, and has so far completed office buildings in Addis Ababa; Bedesta in 2005, BAWA Center in 2009, and Activ8 Recreation Center in 2015.

Accessory and other product

TKO accessories for fitness equipment, Kubler sports equipment and
PAVIGYM Functional Flooring



Life Fitness

Life Fitness has been one of the world’s best-known manufacturers of high-quality fitness equipment for the past 50 years. In 2003, BAPLC started the distribution of fitness equipment by signing an exclusive agreement with Life Fitness.


SportsArt is a fitness equipment manufacture born in 1977. It is the leading green fitness partner, developing products that are instrumental to rebuilding and sustaining lives. Bekele Abshiro P.L.C has been the authorized dealer of SportsArt since 2018


PAVIGYM is a gym flooring and interactive solution manufacture in Europe with 65 distributors representing 93 countries. BAPLC has become one of the distributors since 2009.

Spirit Fitness

Spirit Fitness has been in the fitness industry for the past 30 years by providing the highest quality equipment to help clients achieve their fitness goals.
BAPLC has been dealing with Spirit Fitness commercial cardio and strength equipment sales and services since 2020.

Company's Value

Company’s Value

We Value our honesty and reliability in doing business. We would like to maintain our established excellent reputation.

Company’s Mission

Company’s Mission:

Create profitable, sustainable and professional, business environment with other local and international business entities.