The largest Fitness and Hospitality EquipmentDistributer!


Bekele Abshiro PLC:

BAPLC is our business founding company. We have succeeded in all the businesses we are involved in. Currently deal in the import and export of a wide range of products, including fitness equipment; confectionary brands; and building materials, all from over twenty countries.

Main Product

Main Product

Supplying Life Fitness Home and Commercial fitness equipment: home of the first stationary bicycle, brings exercisers a range of top-quality fitness equipment that allow for optimal health and fitness. Choose from our available series to highlight an aspect of cardiovascular or resistance training. We supply to the largest hotels in Addis Ababa, as well as the most popular recreation centers. BAPLC also supplies Life Fitness equipment to many private homes.


We’re Leading Fitness Equipment Distributor

As a distributor of Fitness and other equipment it is our goal not only to ensure that your Fitness and other equipment is functional but also to improve its longevity. In order to achieve this goal our technicians have made several visits to your company to clean, and inspect your equipment. This complimentary service is offered for the first year only. But as you know that we have been doing service visit more than one year, now we feel that it is an appropriate time to enter a service contract in order for us to continue making service visits.

Real Estate

Real Estate: BAPLC is also active in the real estate market, and has so far completed two office building and one recreational facility: Bedesta in 2005 (Bole/Africa Avenue); and BAWA Center in 2009 (Gergi). Activ8 Recreation Center (CMC Sunshine real Estate Compound).

Trained and qualified Sales, Marketing, and Customer Support Teams

BAPLC trains its sales, marketing, and technical teams locally and internationally to provide better service and technical support to our customers as the need arises. We also invite our partners from abroad to provide for our team the needed support and training on various equipment. Additionally, we provide technical support including warranties, spare parts, and training for the equipment we provide.
BAPLC has qualified and trained personnel to provide full technical support for all equipment sold in Ethiopia. Also, our company is known for providing technical support based on the service level agreement that will be entered with mutual agreement with its customers by sending its qualified personnel immediately to the site upon receipt of the request of assistance through the client.




Due to our honesty and reliability in doing business we have established an excellent reputation which helped us provide fitness equipment and materials to the following verticals.
BAPLC provides its services to hospitalities (international chain and local hotels), governmental and non-governmental agencies, NGOs, Embassies, Fitness and Health Clubs, Recreational Centers, Educational Facilities, etc.

Company's Value

Company’s Value

We Value our honesty and reliability in doing business. We would like to maintain our established excellent reputation.

Company’s Mission

Company’s Mission:

Create profitable, sustainable and professional, business environment with other local and international business entities.


Due to our accomplishments in the distribution of Life Fitness equipment in such a short period (over 20,000 pieces have been imported and distributed in less than 10 years), in 2006, BAPLC was awarded Distributor of the Year for the EMEA region in Rotterdam, as well as the top three awards in 2008 in Amsterdam and 2010 in Chicago.